When you actively go against these actions, you may lose that pleasure you get from your animalistic good/bad system, but you gain the trust of those around you, the support of those around you, their cooperation, and so on. Think of some virtues: deep honesty, moral courage, moral vision, compassion and care, fairness, intellectual excellence, creative thinking, aesthetic sensitivity, good timing, and deep selflessness. These are all actions that seem to go completely against the "fend for yourself" notion that is the basic functionality for survival, but due to the nature of how good for survival working together is, they end up being much more beneficial than short term animalistic action based thinking.

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