Notch? more like Markus Alexej Persson (/ˈmɑːrkəs ˈpɪərsən/ ⓘ, Swedish: [ˈmǎrkɵs ˈpæ̌ːʂɔn] ⓘ; born 1 June 1979), also known as "Notch",[3] is a Swedish video game programmer and designer. He is best known for creating the sandbox video game Minecraft, which has since become the best-selling video game in history; and for founding the video game development company Mojang Studios in 2009. Persson is currently working on new games under the banner of Bitshift Entertainment.